Summary

Creative professional with over a decade of experience in the beauty, health and wellness industry specializing in marketing and creative content in both B2B and B2C. Versatile and resourceful, with extensive experience across all areas of marketing and creative work, having partnered with businesses of all sizes - from developing and executing full marketing campaigns to managing day-to-day creative needs. Adept at collaboration with cross-functional teams to deliver cohesive and innovative designs that drive business growth.

Skills

Adobe Suite including Photoshop, Illustrator and InDesign, Print Design, G-Suite, Marketing, Brand Design, Brand Development, Project Planning, Campaign Development, Graphic Design, Package Design, Market Research and Analysis, Digital Marketing, Creative Direction, Copywriting, Content Creation, Problem Solving, Time Management, Detail & Accuracy, Leadership, Leading Meetings & Teams.

Work Experience

ME SPA | Los Angeles, CA (remote)

Creative Director (June 2016 – July 2026)

  • Lead designer responsible for maintaining brand consistency while delivering fresh, innovative concepts.

  • Responsible for creating, developing and implementing comprehensive print and digital marketing strategies for a thriving national spa business averaging 15% Y/Y digital revenue growth.

  • Expert in brand development and growth in the health and wellness industry, delivering content across integrated, cross-channel campaigns.

  • Lead and collaborate with national spa managers and team members to develop and refine campaigns that target the needs of each individual location while supporting the overall business objectives.

ME! Bath | Los Angeles, CA

Creative Content Manager (2016 – 2017)

  • As lead designer overseeing all print and packaging, drove sustained wholesale growth through close collaboration with mass-market beauty buyers, contributing to the 2017 acquisition of ME! Bath to PDC Brands.

  • Conceptualized and developed innovative and on-brand packaging for mass-market and masstige consumer goods, executed using Adobe Creative Suite and strong illustration skills.

  • Thrived in a fast-paced, deadline-driven environment while managing multiple projects from concept to production.

TMB Partners | Phoenix, AZ

Social Media Marketing & Graphic Designer (2015 – 2016)

  • Created optimized and managed dynamic and results-driven social media marketing campaigns for diverse range of clients, fully immersing into each industry to create compelling content for their audience.

  • Used analytics to increase audience engagement, generate leads and improve customer retention.

  • Collaborated with the Creative Director to create compelling graphics that enhanced campaigns across digital platforms.

PetSmart Corporate | Phoenix, AZ

Graphic Design Contract (2014 – 2015)

  • Designed and created dynamic, compelling and informative print assets for all in-store marketing needs.

  • Proven ability to translate marketing strategies into engaging visuals while maintaining strict brand standards.

  • Collaborated closely with project managers to ensure designs upheld the highest-level standards and quality.

Education

The Art Institute, Los Angeles, CA

Bachelor of Arts, Graphic Design